Pattaya City Discusses “Pattaya Together” Platform to Support High-Value Tourism and Evidence-Based City Management

PATTAYA, Thailand — 27 January 2026 — Pattaya City held a meeting to discuss collaboration on “Pattaya Together,” a city-level integrated tourism and service platform designed to strengthen Pattaya’s digital economy, support High-Value Tourism, and enhance evidence-based city management.

The meeting took place at 13:30 hrs in Room 132, Pattaya City Hall, and was hosted by Mr. Prameswar Ngamphichet, Mayor of Pattaya, together with Mr. Bhumipipat Kamonnath, Secretary to the Mayor of Pattaya. Representatives from the Pattaya Together project attended the discussion led by Dr. Thammarat Khiawkaew, King of Diplomatic Mission Peace & Prosperity (DMPP) and United Nations Peace Ambassador (U.N. Peace Ambassador), along with project partners and local government representatives. Also present were Mr. Skon Phol Lukin, Vice President of the Chonburi Provincial Administrative Organization, and members of the provincial administrative team.

Meeting Highlights: Who We Met and What Was Discussed

The discussion focused on Pattaya Together as a city platform mechanism designed to connect key tourism stakeholders and enable measurable outcomes. The platform is intended to modernize Pattaya’s tourism ecosystem by linking services, operators, and city management under one integrated system—supported by data and performance reporting.

Key topics discussed included:

• Developing a city-level platform connecting tourists, entrepreneurs, and the city

• Strengthening tourism readiness and supporting High-Value Tourism

• Enabling measurable outcomes through data insights and reporting

• Improving coordination across public and private stakeholders

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Key Point: Supporting High-Value Tourism Through One Integrated Platform

Pattaya Together was positioned as a central digital mechanism that can support both general tourism and high-value tourism segments. The platform aims to improve the visitor journey while strengthening collaboration between operators and city systems. Through a connected ecosystem, Pattaya can better support tourism segments such as MICE, wellness, weddings, events, and creative and cultural tourism.

As one of Thailand’s most significant tourism destinations, Pattaya has strong potential to expand further in tourism, events, culture, and creative industries. Pattaya Together is intended to strengthen this growth by ensuring the city ecosystem is more connected, more measurable, and more sustainable over the long term.

Sandbox Pilot Proposal: From Planning to Real Implementation

A key discussion point was the proposal to initiate a Sandbox Pilot with selected operators and project partners. This pilot is intended to validate the platform approach, define measurable indicators, and create a working framework for future expansion.

The Sandbox Pilot is proposed to include:

• Eat–Travel–Stay–Activities–Events coverage

• KPIs and a measurable performance framework

• Collaboration between city stakeholders and pilot operators

• Data collection insights to support future city planning

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This pilot approach supports real implementation without creating an added financial burden to the city, while still enabling measurable progress.

Pattaya City’s Response and Next Steps

Mayor Prameswar Ngamphichet shared that collaboration on tourism-related applications and city platforms can be beneficial for Pattaya’s tourism ecosystem and overall economy. While Pattaya City cannot provide direct budget support due to government regulations, the city welcomed the initiative and expressed readiness to support within its authority—particularly through awareness-building, coordination among agencies, and facilitating cross-sector cooperation aligned with Pattaya’s context.

Moving forward, the project committee intends to request Pattaya City’s cooperation in appointing a working committee to support the next phase. The next steps include finalizing success indicators, establishing a data framework, approving Sandbox Pilot operations, and preparing performance reporting to support city planning and long-term development.

Fireworks Digital supports initiatives like these because meaningful transformation requires more than technology — it requires structure, ecosystem thinking, and a digital foundation built for long-term scalability.