Client Overview
DTEC is Malaysia's leading provider of truck and vehicle spare parts. Recognizing the need to enhance customer retention and expand their market, DTEC engaged us to design a loyalty system that would not only incentivize existing clientele but also attract new business. The goal: increase sales while providing a seamless B2B ordering experience.
Challenge
DTEC faced three key challenges:
Building a loyalty ecosystem to reward both online and offline purchases.
Creating a credit system to incentivize customer spending, particularly on in-house products.
Streamlining financial and operational processes without disrupting their existing systems.
SolutionWe developed a comprehensive loyalty and e-commerce system tailored to DTEC's needs. Key features include:
1. Multi-Type Credit System
Loyalty Points for Online Purchases: Customers earn points for purchases made via the app.
Loyalty Points for Offline Purchases: Scanning receipts from offline purchases allows customers to accumulate points.
Offline Credit System: Customers can top up offline credits and redeem them, with a minimum of 50% spent on in-house products, encouraging loyalty to DTEC's proprietary offerings.
2. Business-to-Business E-Commerce Integration
A powerful product catalog with advanced search capabilities allows customers to easily find, order, and schedule delivery to preferred destinations.
An algorithm rewards customers with additional points for prioritizing in-house products, enhancing product loyalty and driving sales.
3. Backend Automation and Financial Integration
Loyalty Management: A centralized system for managing rewards, customer tiers, and promotions.
Invoice and Credit Note Syncing: Our solution eliminates the need for manual financial integrations. Instead of disrupting DTEC’s closed-loop financial system, the platform extracts data directly from daily documentation, generating seamless reports and syncing invoices with minimal effort.
Operational Efficiency: The system ensures smooth order fulfillment for both online and offline channels.
ResultsOur one-stop solution has empowered DTEC to:
Increase Customer Retention: The multi-tier loyalty system incentivizes repeat business and strengthens customer relationships.
Boost Sales: The credit and reward system drives higher purchase volumes, particularly for in-house products.
Simplify Operations: Automated financial syncing and a user-friendly backend reduce operational overhead.
Facilitate Seamless B2B Operations: Clients can now easily order and manage their purchases through a comprehensive digital platform.
Conclusion
The D-Tech App showcases how a tailored loyalty and e-commerce system can transform B2B operations. By integrating innovative solutions with DTEC’s business model, we’ve delivered a scalable platform that enhances customer satisfaction, boosts sales, and streamlines operations, cementing DTEC's position as a market leader.
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