Client Overview
Dr. Factory is a leading factory parts distributor in Malaysia, catering to industrial clients with a diverse range of products and services. They sought to enhance their operational efficiency, strengthen their sales process, and streamline customer and supplier interactions through a robust digital transformation initiative.
Challenges
Complex Sales Processes: A lack of a unified system for sales agents to manage customer interactions, product catalog access, and commission tracking.
Disconnected Systems: Difficulty in syncing data across sales, inventory, and order management platforms.
ERP Integration Needs: A need to integrate the existing SAP ERP with a new ordering system for seamless workflows.
Limited Visibility: Insufficient reporting and analytics for zone leaders and administrators to monitor sales performance and customer engagement.
Solution Delivered by Fireworks Digital
Fireworks Digital designed and implemented a comprehensive B2B sales and ERP solution tailored to meet Dr. Factory's needs. Key components of the solution include:
Key Features Delivered
1. Sales Agent System
Sales Dashboard: A centralized interface for sales agents to monitor commission structures, pending quotations, orders, and delivery statuses.
Customer Management: Tools to register and manage customers, including credit applications and pricing configurations.
Quotation Management: Streamlined quotation workflows with pre-set pricing, approval processes, and automated notifications for faster deal closures.
Performance Analytics: Real-time tracking of unrealized and realized commissions, enabling better performance visibility for zone leaders.
2. Product Catalog
Dynamic Product Listings: Pagination-based scrolling for effortless browsing of product categories and details.
Advanced Search Functionality: Keyword, filter, and auto-suggest features to locate products quickly.
Detailed Product Pages: Include descriptions, pricing, attributes, brochures, and inquiry forms.
3. ERP Synchronization
SAP Integration: The system seamlessly synchronizes order management, inventory data, and delivery statuses with Dr. Factory's existing SAP ERP, ensuring data accuracy and real-time updates.
Inventory Management: Synchronization of stock availability for accurate order fulfillment.
Credit Terms and Billing: Integration for managing customer credit limits and overdue reminders.
4. Multi-Level User Access
Role-Based Dashboards:
Sales Agents: Manage orders, commissions, and customer queries.
Zone Leaders: Oversee regional performance and approve pricing configurations.
Administrators: Control inventory, monitor user activities, and handle escalations.
5. Enhanced Communication
Notifications Module: Automated email and in-app notifications for order statuses, quotations, and credit approvals.
Support System: Ticketing module for customer and sales queries with categorized workflows.
Impact and Results
Increased Sales Efficiency:
Sales agents now handle more customers effectively, with faster quotation and order processes.
Seamless Operations:
Integrated workflows between the sales system and SAP ERP reduced manual errors and improved data consistency.
Enhanced Customer Experience:
Buyers benefited from a user-friendly portal with access to real-time order statuses and comprehensive product information.
Improved Decision-Making:
Zone leaders and administrators leveraged detailed analytics to optimize sales strategies and resource allocation.
Why Choose Fireworks Digital?
Fireworks Digital’s expertise in custom software development and ERP integration empowered Dr. Factory to scale its operations while enhancing user experience. Our approach, combining cutting-edge technology with seamless execution, ensured a transformative impact on their business.
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